The brief
For Gen Z, 9292 was an app you open, plan a trip in and close again. The brand wanted to show up more often for people who skip ads and ignore tutorials.
The play
We started with what's trending on TikTok, not with app features. Missed trains and New Year's Eve without a ride home met the memes Gen Z already knew, and the app only showed up when it fit the joke.
The score
9292 stopped being just a travel planner. Gen Z tags it, follows it and treats it like part of their feed.
9292
The final score
- Total views
- 6.3M
- Likes
- 367K
- Comments
- 12K
Make the next play
Say hiOffice
Prins Hendrikkade 192-I 1011 TD Amsterdam
Stationsstraat 5 5038 EA Tilburg