The brief
A side job at Albert Heijn starts for the money, but people stay for their team. The brand wanted to reach Gen Z shelf stackers without broadcasting another vacancy.
The play
Side job workers already called themselves #appiestrijders on TikTok. We put them in front of the camera with their own pranks, rituals and early shifts, reacting to whatever was going viral that week.
The score
It shows what no job ad can: what the job actually feels like. Albert Heijn didn't have to invent anything, only show what was already there.
Albert Heijn
Make the next play
Say hiOffice
Prins Hendrikkade 192-I 1011 TD Amsterdam
Stationsstraat 5 5038 EA Tilburg