The brief
Bosch Netherlands has thousands of people across six divisions, and most never see what happens outside their own team. Employer branding easily turns generic.
The play
We talked to nearly fifty employees and let them open the door to their own work. No scripts, just their stories, turned into hero videos, social content and DOOH.
The score
Colleagues finally saw each other's work. Job seekers saw an employer built on craft, not promises.
Bosch
The final score
- More engagement
- 243%
- Better CPM
- 63%
- Better VTR
- 25%
Make the next play
Say hiOffice
Prins Hendrikkade 192-I 1011 TD Amsterdam
Stationsstraat 5 5038 EA Tilburg