The brief
Everyone knows Diamant, but few think of it when they buy frying oil. And nobody scrolls for frying fat.
The play
De Frituurspecialist: a four-episode snack show where two food creators battle it out in frying challenges, judged by Snackspert Eke Bosman. Every episode also became shorts, reels, polls and recipes for eight weeks.
The score
People watched six-minute episodes to the end twice as often as YouTube's benchmark. And in a shrinking market, sales went up.
Diamant
The final score
- Impressions
- 17.2M
- Complete views
- 3.35M
- Watch-through
- 47.5%
Make the next play
Say hiOffice
Prins Hendrikkade 192-I 1011 TD Amsterdam
Stationsstraat 5 5038 EA Tilburg