The brief
A Minecraft Movie was about to hit cinemas and Doritos wanted to be the movie night snack. Not with an ad, but with a world fans could step into.
The play
Enter The Nether Lands: a web game where you collect, craft and stop Piglins. With Fitzroy we put a Minecraft portal on Museumplein and DOOH screens across the Netherlands and Belgium that led straight into play.
The score
People didn't just click. They played, stayed longer and came back to explore more, right when the movie came out.
Doritos
The final score
- Unique interactions
- 400K+
- Movie night association
- 185%
- Brand preference growth
- 27%
Make the next play
Say hiOffice
Prins Hendrikkade 192-I 1011 TD Amsterdam
Stationsstraat 5 5038 EA Tilburg