The brief
Summer means Picnic needs a lot of people, fast. Hiring at scale couldn't cost the crew feeling that made people join in the first place.
The play
This is how we roll. We followed real shifts in the Netherlands, Germany and France with a loose shot list, then surprised the crews with custom Picnic Heelys.
The score
Once the boxes opened, nobody needed directing. The footage is live in all three markets, and the Heelys became the reward for bringing a friend.
Picnic
Make the next play
Say hiOffice
Prins Hendrikkade 192-I 1011 TD Amsterdam
Stationsstraat 5 5038 EA Tilburg