The brief
Care innovation is complex, and rising costs feel far away from daily life. Fitzroy and Eva Eikhout launched the national campaign, but the story had to stay clear once the ads stopped.
The play
We turned the campaign into an always-on social layer. Eva stayed the familiar face, explaining things like measuring your blood pressure at home in plain words.
The score
Care innovation stayed in the feed long after launch. Not one moment of attention, but a story that keeps going.
Coöperatie VGZ
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